Privacy policy

At Pure Laine, the security of your personal information is paramount. This policy describes how we handle the data you entrust to us or that we collect when you use our site through cookies (web beacons) and other technologies.

By browsing our website, you agree to our privacy policy as well as our methods of collecting, processing, and sharing your personal information in accordance with this policy.

For any questions regarding Law 25 and the collection of your personal data, you can contact our Data Protection Officer: Jean-Yves Blouin -

What data is collected by Pure Laine?

Registration and contact

When you choose to subscribe to our communications or contact us via our form, we collect information such as your name and email address.

Navigation and usage

In the case of performance analysis of our site, we may collect information such as:

  • your IP address, location, the browser you are using, and your computer's operating system.
  • how you interact with our site, including where you came from, how long you stay, the pages you visit, and your journey on the site.
  • the frequency and manner in which you use our site.

Your messages

If you contact us, we keep a record of this conversation, whether by email or through our site, including the content of the message and any additional information it may contain.

Other information

Any other information you may choose to share with us in the course of our services and activities.

For what purposes are the data used?

Optimize your experience

User experience is crucial to us. By analyzing behaviors on our site, we ensure a constantly improving experience.

Respond to your requests

We use your data as part of our activities to process your requests related to our online store and all related services.

Protect our users

Security is a priority. We use your data to ensure the security of our site, to prevent any suspicious or fraudulent activity. We ensure that our platform is used appropriately. If illegal activities or non-compliant uses are detected, we take action to protect our users.

When are your data shared with third parties?

Legal obligations

In specific cases where the law requires us to share your data. In these situations, we scrupulously respect the applicable legislation.

Legal context

If we are involved in a legal case, whether current or anticipated, we may be required to disclose certain information.

Protection of our rights

We may need to share your data to protect our legal rights. For example, to prevent fraud or minimize credit risk.

Social networks and other performance tools

When you use our services for any purchase on our online store as well as any activity on our website, it is important to note that your data will be shared with these respective platforms. These platforms have their own privacy policies, which may differ from ours, and define how they collect, use, and share your personal information.

It is worth noting that we have no control over how these platforms use your information, and therefore, we cannot be held responsible for any processing, use, or sharing of your data by these third parties. We strongly encourage you to consult the privacy policies of these platforms to understand how your data is processed.

Commercial transactions

If we consider selling part of our business or assets, the potential buyer may have access to some of your information.

Competent authorities

In some cases, if we believe that a judicial or regulatory authority may require access to your information, we may decide to share it.

Unless otherwise stated in this policy, we make sure not to share your personal information with unmentioned third parties. However, our site may contain links to other websites. We want to emphasize that we do not control these third-party sites and are therefore not responsible for how they handle your data.

What are your rights regarding your personal data?

Access to your information

You have the right to correct or update your data if it is inaccurate or incomplete.

Data deletion

You can ask us to delete your data in various situations, for example, if this data is no longer needed for the original collection reasons, if you were a minor at the time of collection, or if you withdraw your consent.

Opting out of marketing and cookie usage

If you do not wish to receive marketing information from us, you have the right to object at any time.

You also have the option to refuse the use of cookies by adjusting your browser settings. If you choose to disable these cookies, browsing the site will still be possible.

How are your personal data protected?

Retention period

Without a withdrawal request from you, your personal data is retained.

Any updates will be posted on this page to keep you informed about our data protection terms.


To ensure the protection of your personal data, we use the SSL (Secure Sockets Layer) protocol on our website.

Rest assured that we constantly strive to ensure the confidentiality of your information through the latest technologies. However, it is important to note that no method of digital storage is entirely infallible.

Date of update: 16/10/2023